Let me provide some background on how I used to view the holiday as a younger:
- Valentine's Day for Single Women: From what I observed, Valentine's Day was by far the worst day of the year for them. I remember going to work, and all of the girls in relationships would receive flowers, chocolate, gifts, etc., from their boyfriends and husbands. Meanwhile, some (but not all) of the single women would spend the day rotating between being in tears and cyber-stalking their exes Facebook.

- Valentine's Day for Men in Relationships: I'm sure these men exist, but I've never met a dude who says he loves Valentine's Day. He may tolerate it but the day I come across a guy who says, "OMG! I can't wait for Valentine's Day!! It's the best day EVERRRRRRRR!" will be the day I change my nickname from Daddy Doin' Work to the "Funky Fatherhood Brotha." Most of the guys I came across when I was younger hated Valentine's Day because it meant spending money on a lavish gift while knowing that you'd have to outdo your other male friends in relationships. Again, it became a silly and pointless competition.
- Valentine's Day for Single Men: These guys were the exception to the rule. Back in the day, I remember my single male friends would go to bars and hit on the drunk single ladies in the hope that they'd score some digits. They'd always tell me that, other than Super Bowl Sunday, "Singles Night" on Valentine's Day was their favorite day of the year (for all of the wrong reasons).
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